Graphic Advertisement Project DM Academy Project
Graphic Designers and Advertising Agencies work together to create logos, promotions, and advertisements for businesses world-wide. On top of creating the final product, they have to pitch the idea to executives to choose their Ad as the one to promote the company/product.
You have been hired as graphic designer for SWW Advertising Agency. Your boss has just informed you that you and a colleague have been assigned to redesign a print advertisement campaign for (choose a product). Your ultimate goal is to create an advertisement that entices prospective consumers to purchase the product (using ethos, pathos and logos). Then you will pitch your idea to executives of the company that creates the product you chose.
For this project, you will be using the information you learned about persuasive appeals to create a graphic print advertisement.
-Choose a product -Research past print ads (research and collect 5-7 print ads for inspiration board) -Brainstorm ideas for your new ad -Sketch your design and have it approved by Ms. DaSilva & Mr. Petty -Be sure that the pathos, ethos, logos and other strategies used in your ad are clear -Design your ad in Photoshop. Size is 8.5 x 11 inches at 300 resolution. (make sure to changes to inches as you have been working in pixels previously) -Plan for your ad pitch presentation. You will be pitching your ad to the company’s top executives, so dress and speak appropriately. -Create a Google Slide presentation, around your Ad to pitch to the company
As you work, save your project as a Photoshop Project file (.PSD) and name it last name +first initial (of both group members) + AD. When you are finished, save it again as a JPEG with the same name(ex: pettywmaldonadolAD.jpg)Submit the .JPG file using the form on the right.Don't forget to review the rubric to make sure you are meeting all of the project requirements!
Presentation Guidelines Once your AD is complete, you will give a presentation to showcase your work. You will be pitching your ad to the company’s top executives. Create a presentation using Google Slides to promote your AD to the company. You need a catchy introduction, a middle section for your pitch, and a summary closing. All members of your group must have equal speaking roles.
Please see the attached rubric for assessment criteria.